![]() that can help segment users – and allow you to check behaviour and written answers for a specific website user and define common patterns to improve your product. User ID will be also quite helpful when combined with custom dimension – any text data like age, gender, interests, etc. ![]() The thing is, each logged user gets assigned a unique user ID, which is then sent to Google Analytics, and you can find out how to set up here.īy using a unique user ID you can find out everything he or she does on the page starting from the time they spend on certain activities, on certain pages, what buttons they clicked and products reviewed. ![]() Good news! In Google Analytics not only you can monitor the whole picture of the sales progress, but you can also review each customer’s action in particular! This is how driving the numbers up on certain events will get you closer to achieving your set marketing and sales goals. Have you noticed that people are more inclined to subscribe to your services after reading the “Why us” page? Then to achieve your goal of receiving more subscriptions focus on getting more people to read that magical “Why us” page. Here is a perfect events to goals example. They are closely correlated even though at first it might not seem so. Creating a filter that excludes all query parametersĭefine your Google Analytics goals in your dashboard by simply choosing which KPIs are important to you – like the number of sales on a certain product or the number of people viewing your demo – and decide which events, actions users take on your website, will get you there.Luckily, you can easily do so using one of the three methods below: To make sure you base your marketing decisions on the info without spam, internal traffic, or duplicate data filter out all of the technical query parameters of your data. Exclude Technical Query parametersĭata accuracy is crucial to any Google Analytics account functioning. You can find all about setting up Google Analytics filters in our great article here – Google Analytics Filters Best Practices. Monitoring how various segments behave helps owners and marketing heads understand their target audience and personalize the products they’re selling accordingly. You can use this info to split users into categories and target your new sports accessories accordingly. Say you had a poll asking your customers to choose which morning routine they prefer best – running, yoga exercises, other or no recurring morning ritual at all. Google Analytics filters allow you to divide your users according to their home countries, preferences, shopping choices, actions on your website and a whole list of additional attributes. The main idea behind installing filters in Google Analytics is to utilize user segmentation. ![]() Let’s put this straight – filters are one of the most useful tools when it comes to Google Analytics. Master View – main view, or Master view, is the Google Analytics filter made for your every day reporting.Once you’re happy with the results of the given Test filter, you can make it your Main view Test View – utilizes the same settings as your “Main View” used for typical tracking and reporting means.Raw Data View – reflects all of the data tracked and collected by Google Analytics, showcasing the total stats and traffic on your website.This is why the second step on your way to setting up Google Analytics is to create three basic views: The way you view your information defines what you see out of the whole ocean of data. When naming your conventions, make sure event tracking is easy and transparent to read.įor example, instead of calling the event “Watch Homepage Video”, make it more easy to understand by using “Homepage: Watch Video”. There is no one-fits-all solution to this task, as each company prefers to name their conventions in their own manner. Since you have a large number of actions performed by each user on your website every minute, we can’t stress enough how crucial it is to properly name your conventions. It’s important to sort out which sales & Google Analytics goals you are pursuing and measuring which KPIs will get you there. There is an ocean of information flooding your Google Analytics every day. Measurement Plan creation and Naming Conventionsįirst things first, start with creating your measurement plan – a document that “translates your top-line business objectives into metrics and dimensions you can measure on your website”. Go over each point and you’ll never have to deal with inaccurate, lost or duplicate data ever again. Is your business expanding, and so is your desire to get more precise insights on your customers? If so here is an article that will help your company become data-driven and a step-by-step guide on setting up Google Analytics.
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